How would you go about getting traction?

So I’ve put all my energy and effort into getting Swayable beta launched in October test it like crazy with users & mTurkers and make updates to the site, rinse, repeat.

This week I updated the site with a new design, and tons of new features. I’m now going through additional user testing and building out items to improve on yet again.

My favorite feature is that you can actually embed the Swayable’s themselves directly into your website or blog (well except for blogs as those don’t allow iframe embeds, and go figure this blog is on a hosted site. sheesh).

When you embed, users can vote, comment and interact with Swayables on other peoples website, without being taken off of the page.  Then the Sways network wide are calculated so you can see in real time how opinions are coming in, even if the Swayable is on 80 different sites.

So Here’s my question to the blogosphere – How would you get traffic/traction for   Probably a ridiculous question but hey, I’d love some opinions and creative ideas…

And while your at it, check out Swayable, follow @swayable on twitter or follow me @harperlindsey on Twitter.


4 responses to “How would you go about getting traction?

  1. Getting people to install things on their blog is rather hard. :/ My last, failed startup ( was a widget play for getting post suggestions for bloggers and we dealt with various aspects of trying to get people to prominently place the widget or at least a link to their profile so that their readers could interact with the service and in the end help them become better bloggers.

    • Yeah I am learning that and finding that most bloggers want money to embed something, which I also get. Its kinda a chicken and egg thing. If you get traction, people will use you, but to get traction, you need people using your service LOL 🙂

  2. I think having a connection to a prexisting audience and user base is key to getting traction. Having a facebook app interface for your site would be key. Then it would be about getting the product to start to be used by brand reps in social circles on college campuses.

    A friend of mine and myself, both college students, have a very similar idea for an app and rather than competing, it may be interesting to work together. We’re not nearly as far as you are so you might to well with us as a marketing team. Let me know if any of this sounds good to you. Email me.

  3. This could be a cool browser plugin. Did you consider making FF or Chrome plugins? That’s another route to getting some traction.

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